The emblems were chosen from Merchant Venturer and Bristol coats of arms. I chose to use Heraldry because it is pictorial and a little spooky. I wanted to add a fairy tale aspect to the school, like entering a kind of Gothic realm rather than a modern institution.
By taking elements, enlarging them and spinning them on their head I was playing with the weighty history of Heraldry, to make an image that was a declaration, a fanfare for new possibility.
The scale and cropping also adds an abstract graffiti-like aspect; an urban feel in a suburban context.