Non-Stop Forest

case study

Penoyre & Prasad teamed up with Trees for Cities to create the Non-Stop Forest, a unique event to mark the final day of the 2008 London Festival of Architecture.

Thanks to the generosity of 15 separate sponsors, Exmouth Market was transformed by the temporary planting of 30 pear trees into a pedestrianised green route within the Festival’s Clerkenwell hub.

22,000 maple seeds were handed out to 2,000 festival visitors to continue the planting momentum and following the event, each and every tree was redistributed by Trees for Cities via community planting projects across London, enhancing some of the capital’s bleaker areas and making a direct contribution to a greener city. The entire event was recyclable including the cardboard planters and seats which were given to local primary schools for various projects.

‘The Non-Stop Forest worked so wonderfully at very different levels. It illustrated how urban spaces can, with a bit of imagination, so easily be transformed for the better. The arrival of the trees and their seats added hugely to the experience of Exmouth Market – people sat there for hours reading the Sunday papers, enjoying a coffee and the fine weather.

At the wider end of the spectrum it contributes to the momentum for a greener city. Sponsoring a tree in the city – like sponsoring a brick for a building or a seat in a theatre – is a nice concept; it means many people and organisations can contribute and there is a long lasting physical reminder of their generosity. In promoting such positive improvement in the quality of life in the city, the Non-Stop Forest is precisely the sort of project that the Festival hopes to encourage.’

Peter Murray, Festival Director, London Festival of Architecture